#AlwaysThere: Jefferson Liu
- Mark
- Dec 28, 2020
- 2 min read
Almost two years ago, Reach was the lucky beneficiary of free partnership with AKQA. What started as a website rebuild turned into a comprehensive redesign of our brand. One of the leaders of that project was a talented creative, Jefferson Liu.
The entire team at AKQA was incredible. We got a new website, a new logo, and a playbook that we still use regularly. But, Jefferson stepped up in different ways. When he got to understand the importance of The Reach Hoodie, he redesigned it and secured a donation of 75 of them. More recently, he joined several Reach teens to speak with them about creative careers.
But, above any other, one story depicts Jefferson’s #AlwaysThere mentality. During our website redesign, we needed some new photos. So, almost eighteen months ago, Jefferson and a photographer came to our end of summer event. While we had our event, he pulled some teens and kids aside for photos. While chatting with one elementary school student, Jefferson mentioned his work on a Spiderman video game.
The student, D’Mari, got very excited. He was a bit of a Spiderman fanatic.
Well, when the new game was recently released, Jefferson remembered. He then contacted us to see if we could track down D’Mari so he could give him a copy of the game – such an incredibly kind gesture.
Chance brought us together, and we’re so thankful that Jefferson has become part of the Reach community. In both big and small ways, Jefferson is #AlwaysThere for Reach.
During the month of December, we aim to raise $200,000 to support our ongoing programming. While this year is different, we remain committed to providing comprehensive support to hundreds of students this year. We can’t do this without your support. Please consider making a gift here. So far, we have raised $172,553.
The detail that Jefferson remembered D’Mari’s excitement about Spider-Man and later reached out to get him a copy of the game felt like the most telling part of the story, because it shows how a brief conversation with a child can stay with someone long after the original event has ended. I also found it interesting that his involvement with Reach grew beyond the original website redesign into mentoring conversations and practical support for the young people there; it raises a small question about how often meaningful community connections begin with something that initially seems completely unrelated, whether that’s creative work, education, or resources such as Online English Assignment Help UK. The “#AlwaysThere” idea seems less about being constantly visible…
Qué inspiradora historia de generosidad y compromiso con la comunidad. Gestos como este dejan un impacto positivo y motivan a seguir apoyando a los jóvenes. Mientras revisaba lotería nacional, encontré este artículo y realmente transmite valores de solidaridad, empatía y esperanza. ¡Excelente iniciativa!
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The story about AlwaysThere was inspiring, especially seeing how individual efforts can create meaningful impact. I once volunteered in a small initiative, and it showed me how consistency matters more than scale. Balancing that with studies was not easy, and I remember fleeting thoughts about hire someone to do my class for me during busy periods. This post highlights how dedication can truly make a difference.
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