#AlwaysThere: Jefferson Liu

Almost two years ago, Reach was the lucky beneficiary of free partnership with AKQA. What started as a website rebuild turned into a comprehensive redesign of our brand. One of the leaders of that project was a talented creative, Jefferson Liu.

The entire team at AKQA was incredible. We got a new website, a new logo, and a playbook that we still use regularly. But, Jefferson stepped up in different ways. When he got to understand the importance of The Reach Hoodie, he redesigned it and secured a donation of 75 of them. More recently, he joined several Reach teens to speak with them about creative careers.

But, above any other, one story depicts Jefferson’s #AlwaysThere mentality. During our website redesign, we needed some new photos. So, almost eighteen months ago, Jefferson and a photographer came to our end of summer event. While we had our event, he pulled some teens and kids aside for photos. While chatting with one elementary school student, Jefferson mentioned his work on a Spiderman video game.

The student, D’Mari, got very excited. He was a bit of a Spiderman fanatic.

Well, when the new game was recently released, Jefferson remembered. He then contacted us to see if we could track down D’Mari so he could give him a copy of the game – such an incredibly kind gesture.

Chance brought us together, and we’re so thankful that Jefferson has become part of the Reach community. In both big and small ways, Jefferson is #AlwaysThere for Reach.

During the month of December, we aim to raise $200,000 to support our ongoing programming. While this year is different, we remain committed to providing comprehensive support to hundreds of students this year. We can’t do this without your support. Please consider making a gift here. So far, we have raised $172,553.