#AlwaysThere: Jefferson Liu
Almost two years ago, Reach was the lucky beneficiary of free partnership with AKQA. What started as a website rebuild turned into a comprehensive redesign of our brand. One of the leaders of that project was a talented creative, Jefferson Liu. The entire team at AKQA was incredible. We got a new website, a new logo, and a playbook that we still use regularly. But, Jefferson stepped up in different ways. When he got to understand the importance of The Reach Hoodie, he redesig